More than 20 Million people dream of innovating new products, but only half of them act on it, and even fewer succeed. This is because innovation has been considered a black box in the past. The paradigm is now shifting to one where innovation is deliberate. Creativity is the mental ability to identify and solve new problems. However, innovation happens only when creativity is applied to new products that are useful in society. An effective and efficient approach to innovation can be learned. However, putting them into practice is no easy task. It requires the right specific knowledge and persistence. So, is innovation an art or science? This thought provoking question would be explored more in coming issues.